How to negotiate with a car dealer to get a good price

They say that a car dealer is an extremely tough negotiator when it comes to trying to agree on a price that is acceptable to both the dealer and the customer. Below are some suggestions to help negotiate a better price for a new or used car through a car dealer like Bartons Hyundai.

Treat the transaction as a business operation

When discussing the matter with the car dealer, the prospective purchaser should remain professional and try to stay objective. Do not take anything personal, as both parties are trying to get the best deal for themselves.


Whether you are looking for a new or second hand car, it is important that you do as much research as possible. If it is a new car, then search the Internet for the same make and model of car and note the price variances. Also consider any extras and inclusions the dealer may be offering.

For a second hand car, you can also head online. There are sites that list the suggested price you could expect to pay for a specific make and model of car that also take into account its condition and mileage. The prospective purchaser should peruse these as they will also provide them with an indication of how much they should be paying for the second hand car.

This research enables you to negotiate from a position of strength – remember “knowledge is power”!

Ask the car dealer how long the car has been in the dealership

It may seem like an unusual question, but it can aid in the haggling. Ask to look at when they bought the car, with an invoice for proof. The reason for this is because if the car has sat there for six months at the same price, this may indicate that the car dealer has had difficulty in finding a buyer and/or it is over-priced.

Play one car dealer off against another

If the prospective car purchaser has seen two cars that they like at two different car dealers, they should consider playing one car dealer off against the other. This may help negotiate a reduction in the asking price on both cars.

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